Privacy Policy

Last updated on March 18, 2024.

In order to fully understand your rights, we encourage you to read this Privacy Policy, which forms an integral part of Waterfall Terms of Use (please see at https://waterfall-security.com/legal/terms-of-use/).

Waterfall Security Solutions Ltd. and any of its affiliates, shall be referred to as “Waterfall”, “we”, “us” or “our”.

  1. introduction.
    1.1. Your privacy is important to us. This privacy policy (“Policy”) explains the personal information Waterfall processes, how Waterfall processes it, and for what purposes.

    1.2. Unless otherwise stated, any defined terms used herein shall have the meaning assigned to them in the Terms of Use.

    1‍.3. This Policy applies to all our services, features and functionality offered to you, as well with respect to any electronic communications exchanged between you and the Website or otherwise provided by you to us.

    1.4. We will not collect or use your personal information for purposes other than those described in this Policy, our Terms of Use, or as required by law. You can decline to submit personal information; in which case we may not be able to provide you with part or all of the services/products.

    1‍.5. Unless stated otherwise in this Privacy Policy, we will not share, sell, auction off or give away your personal information to any third-party or other organization without first obtaining your prior written consent.

  2. how and what information we collect?
    2.1. Information you provide us. You may provide us with certain personal information such as e-mail address, phone number, company name, job title, your country and other personal information when you use our Website, or by corresponding with us via the “Contact us” button or by phone or e-mail.

    2.2. Information we collect about you. We collect information from you through our interactions with you and through our products for a variety of purposes described below, including to operate effectively and provide you with the best experience with our products. The information we collect includes:

  • information from your mobile device and browser, including your cookie information, your country, regional and language settings, device model, operating system, mobile carrier and software and hardware attributes.
  • login information, IP address, browser information and information about your visit on our Website.

    2‍.3. Information we receive from other sources. We are also working with third parties and may receive information about you from them, such as device identifier, IP address, log data, location, etc.

    2.4. Tracking technologies. When you visit or access our Website, we use (and authorize third parties to use) pixels, cookies, events and other technologies. Those allow us to automatically collect information about you, your device, and your online behavior in order to enhance your navigation in our Website, improve our Website’s performance, perform analytics and customize your experience.

To learn more about our Tracking Technologies please see our Cookie Policy (hereby)

  1. why Do we collect perdonal information?3.1. Under the applicable information protection laws, we must have a legal basis to process your personal information. By using the Website, you consent to collect and process your personal information.

    3‍.2. We collect and process the information for the following purposes:

  • Improve our Website and services.
  • Provide updates and technical troubleshooting.
  • Make statistics on your use of the Website.
  • Communicate with you.
  1. How do we share personal information?
    4.1. We do not sell or disseminate personal information to third parties for marketing purposes without your consent.

    4.2. However, we share personal information with service providers and third parties for our operational purposes to enable the provisions of our services and with other service providers who provide crucial functions such as: customer support platforms, hosting service providers, analytics partners, security and/or social media services.

    4‍.3. We may also share personal information to comply with applicable laws and regulations or to respond to a lawful request for information we receive.

  2. Information retention
    We may retain communications with you in order to process your inquiries, respond to your requests and improve our Website and/or services we provide. Unless instructed otherwise by a user, by default we do not retain identified usage information. We also periodically review inactive information and related personal information that have been inactive for three years.

  1. Transfer of information outside your territory ​​We may store and process information in various locations throughout the globe, such as Israel and the US, including through cloud services. In some cases, the laws in those other countries may provide a lesser degree of information protection than the laws of your own country. You agree to the transfer of your information to abovementioned countries for the purpose of the processing as described in this Policy, including through cloud services.

  1. ‍Information security
    ​​We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. These measures do not provide absolute information security. Therefore, it is not guaranteed, and you cannot expect, that the service will be immune to information security risks.

  1. ‍Your privacy rights  
    8.1. ​You have certain rights in connection with your personal information and the manner by which we handle it. The following is a non-exhaustive list of certain privacy rights you may exercise:  ‍
  • Accessing your information.At any time, you may contact the Company as provided below, and request to access the personal information we hold about you.  
  • Correcting your information. If you find the information on your account is not accurate, complete or updated, please provide us with the necessary information in order to correct it.  
  • Deleting or restricting access to your personal information. You may request to delete or restrict access to your personal information. We may postpone or deny your request if your personal information is in current use for providing services or for other legitimate purposes.
  • Opting-out of cookies and other similar technologies. Your browser or device can allow you to opt-out of information collection through cookies or similar technologies. Please note that your experience using our Website or the services might be degraded or certain functionalities may not work, if you opt-out to such collection.  ‍
  • Opting-out of marketing communications.If you wish to opt-out of our use of your contact information for our direct marketing purposes, you can click the “Unsubscribe” button located within the most recent marketing email you received from us or contact us.

    8.2. However, please note that these rights pertain to EU residents, and are not absolute. They may also be subject to our own legitimate interests and regulatory requirements.

  1. ‍Our Policy toward minors
    We understand the importance of protecting children’s privacy, especially in an online environment. The Website and Services are not designed for or directed at persons under the majority age of 18 years old (”Minors”). We do not knowingly collect personal information from Minors. If a parent or guardian becomes aware that his or her child has provided us with personal information, he or she should contact us using the details provided hereunder.

  1. ​Changes to this privacy policy
    This Policy may be amended at any time and from time to time, consistent with the requirements of applicable information protection laws. It is our policy to publish any changes amendments to our Policy at our Website. Changes to this Policy shall become binding and effective when they are published at our Website.

  1. How to contact us?
    If you have questions or concerns regarding this Privacy Policy, please contact us at: info@waterfall-security.com. 


Cookie Policy

Revised at: March 18, 2024

Introduction

When you visit or access our Website or when you interact or engage with our representatives (“Service”), we will use (and authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags, API and other technologies (“Tracking Technologies”). This is explained in this policy (“Cookie Policy”) which is a part of our Privacy Policy.

The Tracking Technologies allow us to automatically collect information about you and your online behaviour in order to enhance your navigation on our Service, improve our Service performance and customize your experience on it. We also use this information to collect statistics about the usage of our Service, perform analytics, deliver content which is tailored to your interests and to administer services to our users, customers and partners. We also allow third parties to collect information about you through Tracking Technologies.

 What are cookies?

Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Service more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.

​Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the Service smoother and more efficient.

 ​Storing Tracking Technologies

We store Tracking Technologies when you visit or access our Service (typically, when you are visiting our Website) – these are called “First Party Tracking Technologies”. In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Service – these are called “Third Party Tracking Technologies”.

Both types of Tracking Technologies may be stored either for the duration of your visit on our Service or for repeat visits.

 ​What types of Tracking Technologies do we use?

There are five main types of Tracking Technologies:

  • ​Strictly necessary Tracking Technologies. These Tracking Technologies are essential to enable you to login, navigate around and use the features of our Service, or to provide a service requested by you (such as your username), and therefore are not subject to opt-in consent. These Tracking Technologies can be used for security and integrity reasons – for example to detect violation of our policies and for support or security features.
  • Functionality Tracking Technologies. These Functionality Tracking Technologies allow our Service to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Functionality Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Service.
  • Performance Tracking Technologies. These Performance Tracking Technologies collect information about your online activity (for example the duration of your visit on our Service), including behavioural information and content engagement metrics. These Performance Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
  • Marketing or Advertising Tracking Technologies. These Marketing or Advertising Tracking Technologies are used to deliver tailored offers and advertisements to you, based on your derived interests, as well as to perform email marketing campaigns. They can also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by our advertisers (for example advertising networks) and provide them insights about the people who see and interact with their ads, visit their websites or use their app.
  • Social media Tracking Technologies. Our website includes social media features, such as the Facebook “Like” or “Share” buttons, or third party log-in services. These features are either hosted by a third party or hosted directly on our Service. Your interactions with these features are governed by the privacy statement of the company providing these features.

​

Below are the cookies you can find on our Service:

Tracking Technologies

Type

Purpose

Waterfall Analytics Cookies

First party Tracking Technology

Performance Tracking Technologies

These Tracking Technologies are used to collect information regarding how you interact with the content on our Service, attribution purposes (for example, the referral URL), etc. We use the information to compile reports, calculate the revenues due to us and, help us improve the Service and to offer personalized products and content.

Google Analytics

Third party Tracking Technology

Performance Tracking Technologies

This cookie is used to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Service. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited.

Google’s Privacy Policy

DoubleClick (by Google)

Third party Tracking Technology

Marketing or Advertising Tracking Technologies 

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Google’s Cookie Policy

Content Discovery Cookies

Third party Tracking Technology

Marketing or Advertising Tracking Technologies 

These tools are used to analyze and track your behavior on our Website. They enable us to understand which content interests you the most and to display relevant sponsored content or advertisements tailored to users’ interests.

Outbrain’s Cookie Table, Pinterest Privacy Policy, Taboola Cookie Policy, Quora Privacy Page, Reddit Cookie Notice and Bing (by Microsoft) Privacy Policy

Social Media Pixels (LinkedIn, Facebook)

Third party Tracking Technology

Marketing or Advertising Tracking Technologies 

These tools collect information about your activities on our and other websites to provide you targeted advertising. We may also allow our third party service providers to use cookies on our Website for the same purposes identified above, including collecting information about your online activities over time and across different websites.

LinkedIn’s Privacy Policy and Facebook Meta’s Privacy Policy

User Interaction and Experience Enhancement Cookies

Third party Tracking Technology

HubSpot, Clarity, and ZoomInfo primarily use cookies to understand user interactions on websites. They help improving the user experience by understanding how users interact with the site and adjusting the site’s features and content accordingly.

HubSpot Privacy Policy, Clarity (by Microsoft) Privacy Policy, and ZoomInfo Privacy Policy

 

How to manage your cookie settings?

There are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Service may not work properly or as effectively.

  • Turning off cookies via your web browser. Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device.
  • Information about cookies is usually found in the “Help” section of the web browser. Below are some links to some commonly used web browsers:

For other browsers, please consult the documentation that your browser manufacturer.